FALL//WINTER preview
SPRING//SUMMER was essentially our first real “go” at apparel; granted we had done t-shirts and dabbled in surf trunks in the past… 2013 was our first time really getting a jump on the “soft-goods” side of Almond. Much of that is due to the addition of Chad Cress to the team (who coincidentally turns 27 today) Overall, we were super pleased with how our Spring line went, and as with everything new, we learned an immeasurable amount about manufacturing and designing articles of clothing in California. (Spoiler alert: it’s a whole different world than manufacturing surfboards) With Fall & Winter fast approaching, we’re currently taking pre-book orders for our Fall collection. As with everything we produce here at Almond, we want to shift the vernacular away from “retro” and towards the word “timeless” When we’re at our best, we hope to be creating timeless essential products for all who resonate with the lifestyle/vibe/feel/values/etc of the brand we’ve created called Almond Fine Surfing Boards. Without further delay, feast your Monday-morning eyes on this video piece that Cam Oden put together as a teaser for what’s coming this FALL//WINTER. (As a side note, if you’re interested in seeing the line and placing wholesale orders, email chad @ almondsurfboards . com by Friday…!)