Surf Tips & Articles

Make Surfing Part of Your Routine in 2026

Make Surfing Part of Your Routine in 2026

Surfing is one of those things that’s we all want to do more of—but it's...
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How To Make Your New Surfboard Last for Decades

How To Make Your New Surfboard Last for Decades

If you just got a new surfboard for Christmas — congrats! That’s a great place...
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Tips for Shaping Your First Surfboard

Tips for Shaping Your First Surfboard

You love surfing, you love surfboards, and now you want to try your hand at...
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Meet the "Wildcat"

Meet the "Wildcat"

Every decent idea starts from a conversation about a need or a want. Earlier this...
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This is Your Reminder to Get Some Friends Together for a Surf

This is Your Reminder to Get Some Friends Together for a Surf

Surfing can be a great solitary activity.  It can be a great chance to reconnect...
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That First Wave Feeling

That First Wave Feeling

Ask any surfer about their relationship with surfing, and chances are they’ll talk about the...
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A Word on Small Business

A Word on Small Business

Small businesses are priceless drivers of culture—and optimism. When new small businesses open up in...
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The Waves You Don't Paddle For
Surf Tips

The Waves You Don't Paddle For

You know the quote “You miss 100% of the shots you don’t take”? Wayne Gretzky...
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Fall Back in Love With Surfing
Articles

Fall Back in Love With Surfing

The thing about surfing is: you are really chasing these tiny moments of weightless bliss....
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Return of the Empty Wave Photo Contest
Articles

Return of the Empty Wave Photo Contest

For a surfer, an empty wave is a blank canvas. Photos and videos of really...
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The Antidote to Brain Rot
Articles

The Antidote to Brain Rot

I've been thinking about how absurd it is that we even need a term like...
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Joy vs. Pleasant Pheasant
Our Models

Joy vs. Pleasant Pheasant

Built for every day, designed for every season. Helping surfers choose between the Joy and...
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