Cameron Oden, noseriding in Newport last week on his 9'4 Lumberjack. Photo by Chad Cress, who sat on the beach shooting for as long as he could before abandoning his camera for a surfboard and joining us in the lineup.
We're developing a new board model right now, something to fit between the Kookumber and the Joy, in our lineup. The 6' to 7' range has always been a bit of a missing segment for us. We've been surfing the prototype for a couple weeks, and are almost ready to announce and unveil a new model, as we've been very happy with it. Tom Green snapped a few photos of Chad Cress on Saturday morning, taking this new 6'8 for a spin. Chad was happy to take the guys from Coast UK for a surf while they were in town this weekend. More spoilers about the new model coming soon. Photos: Thomas Green
Glossy new 9'6 Lumberjack for Chad Cress. Four stringers with a 3/4 length white opaque, and a clear tail. Plywood Log Rhythm fin by Gully. Now we just need to get some waves, so Chad has a reason to wax it up. Chad wears the Classic Crew in Grey and the Beach Chinos in Army.
Dave and Chad flew out to Minneapolis, Minnesota last week for the opening of the Northern Grade shop-able gallery exhibit at the Minneapolis Institute of Art. Northern Grade, the traveling American made pop up shop that we have been apart of in the past partnered with the museum to present fourteen diverse brands that represent American craftsmanship. It's great to be associated with the brands involved (list at bottom of post) and to be apart of a shop focused on American manufacturing and design.
The wind and the swell were doing their Fall-thing and cooperating nicely this weekend. Stiff offshore winds, consistent swell, and warm water made for an Indian Summer paradise in most of the lineups along the coast. I got some fun waves a few miles North, while Chad and Jake linked up to shoot photos more locally. Here are a few of Jake getting into some sizable ones on his 9’4 Lumberjack. Photos: Chad Cress
If you follow us on Instagram, you may have seen the video we posted a while back of Cam and Chad in the backyard hand dying some tees. Natural indigo comes out of the dye bath bright yellow, and as it oxidizes turns into that deep indigo. After being dip dyed- the shirts get rinsed, dried, rinsed again in a vinegar and salt solution (to prevent bleeding), washed, hung dry, and then hand screened with Cam’s “Great Pacific Ocean” artwork. Needless to say, each shirt is quite different from each other in both dye placement and shade of indigo. We love them and hope you do it. Also… we only made forty of these guys.
Brand new update to the Almond Fine Surfing Trunks. Same classic, scalloped silhouette, but we updated it with a new 2-way stretch cotton/nylon canvas, that strikes the balance of timeless fabrication and modern functionality. By far the best pair of surf trunks we’ve ever produced. Handmade here in California and only available directly from our Newport Beach shop. Photos: Chad Cress
We’re working on Fall/Winter products right now, even though it’s plenty warm outside, and the water temp seems to be on the rebound again. Here’s a Winter photo of Dave on his 9’7 Sano Special, to help get us in the cold weather catalog mood. Photo: Chad Cress
We’ve been talking surfboard design with Patchy quite a bit recently; mostly via Skype. It was great to surf with Patchy in Japan and try a variety of different boards… take the surfboard theory talks to the next level of actually getting in the water. We talk often about the difference in the waves here in California (specifically the waves we cater to) and the waves he surfs in New South Wales. We ride our boards flatter here in CA, because we’re trying to harness more of the wave energy and create boards that glide really well. Those same boards often out-run the section of many of the more power-packing waves that Patchy regularly surfs. We’re working on a new longboard for Patchy to continue our never-ending game of surfboard refining. (Working closely with different surfers who surf a variety of different waves has been the biggest driving force behind our surfboard development and diversification). We used the Pinwheel as a starting point… the outline was right what Patchy was hoping for: defined hips and a narrow nose, to fit the steeper wave faces, and a little more rocker (albeit continuous and gradual rocker), with a lot of curve through the tail. Patchy was thrilled to have a chance to surf a stock Pinwheel, as a tease for what is coming down the pipe for him soon. Here are a few shots of Patchy and his 9’2 Pinwheel in Japan via Chad Cress.