Let us be your guide to effortless glide

The next time you paddle out, make a focused effort to catch waves earlier in their formation.

We have all been there... you're paddling for a wave and don't quite having enough oomph or speed to catch it, and then you have to watch your free ride to the beach sneak on past you.

Through both focused effort, and better choices with your quiver, we want to see you gliding into waves 2-3 strokes earlier, and in doing so, up your wave count every single time you surf.

In addition to upping your wave-count, catching waves earlier allows you a few more moments to get to your feet, read what the wave is doing, and plot your course.  This is true whether the ideal result is boosting an air off and oncoming section, stalling at the takeoff to get covered up, or noseriding through the inside section.

So, the next time you paddle out, dig deep, paddle hard, and catch every wave you paddle for—a few strokes earlier. 

Let us be your guide to effortless glide.

Surfer: Alex Swanson
Surfboard: 8'8 Cash-Yew II
Photographer: Jeffrey Allee