Surfboards walk an interesting line of form and function.
While their primary use is harnessing the power of waves and providing gleeful rides down the beach, there is an undeniable visual appeal to a well-crafted surfboard. (I often compare surfboards to cars and guitars in their unique way of conveying beauty through a tangible product).
This is probably why we sell hundred of sets of surfboard wall racks each year. Surfboards deserve a bit better treatment than simply being piled in the garage next to the other sporting equipment.
On the spectrum of form and function, there are boards that lean more toward art and there are boards that lean more towards pure utility.
Perhaps the best example of pure utility is our 8 foot R-Series Joy.
This 8 foot foamie has become the most popular thing we make—and for good reason. It catches a lot of waves.
In the water, its generously volumed, and capable of surfing a variety of waves.
Out of the water, it's durable, easy to care for, and doesn't require wax.
Pure wave-riding utility.
But there is an undeniable beauty in genuine utility and there's something appealing about a surfboard that makes no apologies about what it was designed to do.
GET THE JOY
