Two Feet and Firing is a hashtag we made up, to celebrate the normal.  Most of the surf days we g...

Gully and Jack love surfing.  They also love coming to the shop and telling me about all the grea...

The Secret Menu is best between 4’11 and 5’4 so we have been working on a modified version of the...

Jack and Gully really, really love logging.  I know, because they come to the shop and tell me al...

Gully and Jack spent the 3-day weekend in search of clean, loggable, right-handers.Photos: Thomas...

We are often asked about the functional advantage to multiple stringers.  Honestly, the affect on...

The Pleasant Pheasant is a new favorite around here.  The “Plez-Phez” is narrower and straighter ...

Jack Martin finding some fun small waves in Newport, on his 9’4 Surf Thump, and a seagull finding...

Art of Manliness just posted a great article about skilled labor, and labor trends over the last ...

Jake Zylstra riding his modified Lumberjack recently.  Photo: Thomas Green

Our aim is to be the premier lifestyle brand of the Surfer+Craftsman, which means designing and m...

We’re going to start phasing in a new color wheel for 2015.  It may sound absurd, but I’ve ...

We’ve been working on a capsule collection, as a collaboration with Woolrich.  We are thrilled to...

Cam, like many regular-footed surfers, has been a bit less inclined to get in the water for the l...

Tom Green swam out with Griffin last week to get photos of Griffin riding his 6’8 Pleasant Pheasa...

Hurricane Marie flexing her muscle in Newport on Wednesday. Shot and edited by Thomas Green. Go...

Thomas Green snapped this photo of Dane fading left on his 9'2 Surf Thump this week in Newport.  ...

Cameron Oden, noseriding in Newport last week on his 9'4 Lumberjack.  Photo by Chad Cress, who sa...

Jake Zylstra riding a 5-Stringer Surf Thump in Newport Beach last week, taking full advantage of ...

I'm getting married in eight short days! I apologize in advance if I take a bit longer to return ...

Tom Green shot some photos of Aaron in Newport yesterday.  I was particularly fond of this Parall...

With Summer fast-approaching, Aaron Cervantes is spearheading the local Stingray Patrol efforts, ...

Dave Allee throwback to a peaky, sunny day on an old 9'6 Surf Thump, in Newport.  Photo: Thomas G...

Tom Cozad snapped this photo of Andy flying on his 5'0 modified Secret Menu twin fin, Sunday in N...

Aaron, riding his 9'4 Cy's Aquatic Almond, yesterday in Newport.  Photos by Thomas Green.

Chad and I are in Las Vegas for Capsule, hoping that we aren't missing any good surf back home......

Ran into some friends in the water yesterday... hadn't had a good old-fashioned impromptu surf-pa...

A short visual story of Aaron paddling out for a textured, high-tide wave off an anonymous Newpor...

The Swansons (Alex & Greg) have been big advocates of a board that we have been calling an 8'...

We're developing a new board model right now, something to fit between the Kookumber and the Joy,...

The tide was a bit high this morning, but the wind and swell cooperated nicely... making for a ni...

Awesome photo from Thomas Green, of Aaron Cervantes getting shacked a few days back on his 9'3 Al...

The wind and the swell were doing their Fall-thing and cooperating nicely this weekend.  Stiff of...

Jake Zylstra grab-rail bottom turn on his 9’4 Lumberjack.  Snapped in Newport by Cameron Oden. 

Aaron Cervantes, affectionately known as King Rat, finding his line on a green, peaky section… sh...

We just finished and boxed-up a big order of surfboards for Surf System France… so we went for a ...