The importance of longevity around here cannot be over-stated.

Everything from the way we build our surfboards—to the small business decisions we make every day—is done with longevity in mind.

We believe spending time in the water should be a life-long pursuit. Sure, it will look a little different in your later years than it did in your youth, but we're here alongside you the whole way.

With this in mind, our equipment and the value we add to you must be approached with the big picture in mind.

If you want to know what our filter is for decision making, it is the longevity of this business and your prolonged, ongoing success in the surf lineup.

Bright days ahead.