Three things have driven the development and refinement of our board models over the years:
1. Riding the boards ourselves
2. Working with, and getting feedback from, incredible team riders
3. Feedback and input from customers
Conversations with customers in the shop has been one of the major contributing factors to our surfboard development.
Even simple questions like "I'm looking for a board that does ____________ well in ___________ conditions" is incredibly valuable to us, because it helps us understand how we can best serve you.
Our aim is to build the best surfboards for meeting specific needs and adding long-lasting value to your surf experience. Your feedback, in addition to the input from our staff and team, is really what makes our boards better and more refined.
Not all of you can post up on the barstool in the shop and talk surfboard design on a Thursday afternoon, but we still want to hear from you! So... we have added "product reviews" to our surfboard model pages... as a way of inviting feedback and dialogue that might not occur otherwise.
If you have one of our board models, whether it's 6 months old or 9.5 years old, we would love to hear from you.