We regularly preach the importance of catching waves early—and catching waves often. Few embody those values better than Nathan Adams. You will typically see Nate sitting way further out than the pack, waiting on a set wave to effortlessly glide into before anyone else. Or, you will find him on the inside—picking off the little in-betweeners that others ignore—keeping his wave count sky-high.
Here are a few waves of Nate making the most of his Early & Often surf approach. Film/Edit: Thomas H Green
When Abe Kislevitz stopped in to get a 7'6 Joy earlier this year, he said he was headed to Mexico with a few friends to surf and film with a GoPro—a fairly commonly heard story around the shop. We wished him well and he headed off on his adventure.
Fast-forward to seeing this video for the first time, and you can imagine our surprise and delight to see the gold tinted Joy on perfect right-handers deep somewhere in Baja.
Long, point breaks like this are the stuff dreams are made of.
From two foot Newport to overhead San Diego, here's a little journey up and down the California Coast on the 8 foot R-Series Joy. Featuring Christian Yeager, Ryan Miller, and Alex Swanson. Film/Edit: Evan Schell
Nathan Adams embodies the Early & Often ideals of surfboard riding.
If you see Nate in the water, he is typically either the furthest guy out because he knows he can glide into waves super early, or he's sitting way on the inside catching tons of waves that other surfers let go by.
Stumbled upon this video from 7 years ago, of Cyrus Sutton riding the first Cy's Aquatic Almond. Love reliving this one. Cyrus has been a huge supporter and inspiration for many years. Still anxious to see Island Earth.
This was Cyrus' quote at the time: "We've been working on a board that trims and turns effortlessly, but has control and lift on the tip for smooth noserides. This is the first model and we've got some refining to do, but we're well on our way to the creation of a board that will make surfing a most pleasurable experience."
It's been a while since we did this interview with Pete Tresselt, and it's a good one, so it certainly bears reposting. I was fortunate to get to see Pete just last week, for my Grandma's 80th birthday party. (Pete and his wife Punkin are life-long friends of my Grandparents, so it's to them I owe the thanks for the pleasure of knowing Pete my whole life)
Thanks to all who came out on Saturday. Here's the full-interview we did with Pete Tresselt. Thanks to Brecht Van't Hof for the edit and North Menswear for letting us show this in Laguna. Pete has long been a huge supporter and encouragement, we're proud to be able to capture some of his stories.