Reclaim the Golden Era of Surfing

The smell of surf wax, the taste of saltwater, the sound of waves crashing on the shore—the little sensory moments that cement the best days of surfing in your memory.
There was a day when we loved surfing for its incredible simplicity.
It's just you and the elements—propelled by a board designed to harness the energy of the wave pushing its way toward shore below you.
There has been so much chatter recently about "the state of the surf industry" and perhaps the answer is to strip away all the extra stuff and remind ourselves why we loved surfing in the first place.
Before all of the crowds, ad dollars, sponsored athletes, and live streams, you loved surfing because it was an opportunity to leave the world behind and immerse yourself in the cool, refreshing water—in hopes of snagging a few free rides down the beach on your favorite old board.
In a world that is getting more artificial by the day, simple acts like a dip in the ocean, a hike in the woods, and sitting around a roaring evening fire become all the more cherished—for their reality and their simplicity.
Think back on your warmest surfing memory. Where was it? How long ago was it? How do you get back to that feeling from that day?
Go reclaim it.
Cover photo: EZ Rivero