Do you remember the feeling of summer's first real South swell? It's the anticipation rather tha...

Here they are… the finalists of the #almondemptywave competition. There were soooo many great ent...

...the board that you can lay in the sand without worrying about the wax melting, sand sticking t...

Yesterday we decided to take advantage of the favorable winds so we called a few friends, grabbed...

Thank you so much to everybody who came out on Saturday to celebrate 15 years with us...!  The ce...

We couldn't think of a better way to kick off our 15 year anniversary celebration than with a sur...

I sat down with Van from Surf Basis recently to discuss surfing & surfboards, including the t...

Advice is only useful if its easy to recall. Here is my simple mental checklist that you should r...

For the surfer, an empty wave is a blank canvas.  Photos and videos of really good surfing are g...

We launched our annual Almond Customer Survey earlier this week to better understand how we can e...

Would you rather tuck under the lip for a barrel or get perched on the nose for a long noseride? ...

March 9th, 2024 will be the 15 year anniversary of the shop opening. It's hard to believe, but we...

Have you ever found yourself glued to our New Board Friday emails week after week, hoping that th...

We decided to name our Spring collection WINDSWELL in honor of the variable conditions that Sprin...

The TWIN FIN vs SINGLE FIN debate has filled surf parking lots for the last few generations. Whil...

I've said it before, and I'll say it again... surfing should be reclassified as a Winter sport. M...

How rad is this... Natalie Gerding of Santa Cruz, aka SaltyNat, is on Day 66 of her "100 Days of ...

Surfboards are meant to be ridden and enjoyed for many, many years.   That said, we are rapidly a...

This morning was the very first gathering of the year for our monthly surf meet-up, affectionatel...

When you are learning to surf, you need to find a board that paddles well while still being relat...

It’s been a while since I’ve ventured into Baja and I find myself filled with anxiousness beforeh...

We have a brand new board model in the racks of the shop. It's called The Rover and it's a small,...

You bottom turn, set your rail and take 1...2...3... cross-steps to the nose. You reach your righ...

This is advice that I believe most people need to hear—myself included. Let’s tackle the work pa...

Your mentality while surfing should be geared toward making decisions that increase your length o...

The text came in around 7 am... “PSSC just opened, book it if you can make it”. After a few momen...

We're a small team with big aspirations... and we have some big product development projects in t...

Equipping you for a lifetime of enjoyment in the surf goes well beyond just building you great e...

Getting really great waves requires you to either: A. Get Lucky B. Know when and where the condit...

Car parks and pre coffee surf checks are overrated. The same conversations seem to permeate morni...

We were pleasantly surprised to see the outpouring of interest in the 5'2 Mini Pleasant Pheasant....

This is your chance to put the ultimate surprise under the tree this year. (A new surfboard)From ...

We first met the folks from Rivian years ago... even before they unveiled their first truck at th...

This might be our most anticipated collaboration yet. Stay tuned for an exciting announcement on ...

We get a lot of questions from customers about whether or not specific board models will duck div...

Are you thinking about giving someone a surfboard as a gift? Whether it's a Christmas present, a ...