Equipment for Life-Long Surf Enjoyment
Invest in equipment that will give you access to life-long enjoyment in the surf.
That means boa...
One Really Good Reason to Go Surfing
Surfing requires you to live fully-present in the moment, in a way that few other activities do t...
No Melted Surf Wax
Of the many reasons customers love their R-Series Surfboards, one thing keeps coming up again, an...
Get in the Water!
We wait all year for Summer to roll around and the water to warm up.
ICYMI... Summer is here.
Wha...
Early Bird Gets the Worm
The early bird gets the worm is an English expression which emphasizes the importance of starting...
Stop Waiting for the Conditions to Be Perfect
Both in surfing, and in real life, if you are waiting for the conditions to be perfect before you...
June Early & Often Surf Club Recap
On Monday we did what we do every month... we dropped a pin and invite you guys to join us in the...
Field Report: The WTRP
Our dear friend, Alex Swanson, is currently on assignment at an undisclosed right-hand pointbreak...
Fin Selection & Placement for Longboards
Fin selection and fin placement are paramount for maximizing your equipment. Adding the right ne...
Don't Surf Like Dave...
... surf like Drew.
Burn this image into your mind, and try to emulate this approach the next t...
Put Us to the Test
You have a unique set of circumstances as a surfer—your level of experience, your goals, and the ...
The Chef's Favorite Dish to Cook
Pay attention when a chef says something like "this is my favorite meal to prepare."
Likewise, pa...
May Early & Often Surf Club Recap
This morning we held the May '22 gathering of the Early & Often Surf Club. It's our monthly ...
Don't Surf Stiff-Legged
Surf lower.
It is better to surf crouched in a ball than it is to surf stiff-legged.
You can ma...
Costa Mesa's Preeminent Surf Spot
Without a doubt, Costa Mesa's preeminent surf spot is... Blackies in Newport Beach.
All the cart...
Cross-Step With Confidence
The first step to being able to cross-step forward is to position your surfboard comfortably in ...
Limited Edition Red Fins
We just did a very limited run of red fins in:Â 10" Log Rhythm and 10.5" Pin Fins.
It's been a few...
April Early & Often Surf Club Recap
Once a month we drop a pin and invite you guys to come join us in the water for a surf.
Here's ...
Free Downloadable Surfboard Templates
Understanding your equipment is a critical part of progressing your surfing experience, and beco...
Our Most Ambitious Project Ever
4 years ago, we invited you guys to a board demo to unveil a surfboard project we had secretly be...
The Best All-Around Surfer in the Lineup is...
The best all-around surfer in the lineup is... the one who can do the following 3 things:
Antici...
Our Favorite Surf Trunks
We don't carry dozens of different pairs of trunks in here, we only carry a few of our absolute ...
Andy Finishes 2nd at the Duct Tape!
Having previously won the Duct Tape in Spain, Andy Nieblas made the final of the Duct Tape Invita...
The Waterman
Hollywood and surfing have had a bumpy relationship for the last 60+ years.
Attempting to capture...
Surfing 101
Surfing is the art of momentarily harnessing the immense power of the ocean and using it for your...
Watch More Surf Movies
The instant gratification of social media clips has cut the legs out from under what was once the...
Commit to One Surf Spot
At this stage in your surfing development, it’s best to eliminate variables so you can increase y...
3 Ways to Speed Up Learning How to Surf
Learning to surf can be a long and clumsy process. If you want to speed up the learning curve, c...
You Can't Replace Length
When the waves are under head-high, the glide of a longboard provides an undeniable advantage for...
An Ode to Malibu
This right-hand point break is likely the most popular, famous, and culturally-significant surf s...
Experimental New Surfboard
... with a fin setup that we've never employed before.
Alex Swanson has been riding the WTRP for ...
It's Not A Soft Top
Soft tops all fail in the same place—the glued seams that hold the plastic bottom sheet to the c...
The Secret Ingredient that Makes an "Almond Ride Like an Almond"
ROCKER.
We don’t talk outwardly about rocker profiles too often.Â
They are harder to show visuall...
“Simplicity, Durability, Speed”
The 5'4 R-Series Secret Menu packs enough foam to ensure you're catching waves early and often, a...
Zeke Choi Almond Joy
Zeke Choi @zeke_choi riding a 6’8 Joy on Oahu. Board borrowed from (and footage filmed by) Gbo ...
How to Choose the Right Surfboard (For Any Age or Stage)
The goal is to find the surfboard that brings you and the wave into a harmonious symphony—whateve...