
One Really Good Reason to Go Surfing
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Surfing requires you to live fully-present in the moment, in a way that few other activities do t...

No Melted Surf Wax
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Of the many reasons customers love their R-Series Surfboards, one thing keeps coming up again, an...

Get in the Water!
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We wait all year for Summer to roll around and the water to warm up.
ICYMI... Summer is here.
Wha...

Early Bird Gets the Worm
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The early bird gets the worm is an English expression which emphasizes the importance of starting...

Stop Waiting for the Conditions to Be Perfect
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Both in surfing, and in real life, if you are waiting for the conditions to be perfect before you...

June Early & Often Surf Club Recap
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On Monday we did what we do every month... we dropped a pin and invite you guys to join us in the...

Field Report: The WTRP
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Our dear friend, Alex Swanson, is currently on assignment at an undisclosed right-hand pointbreak...

Fin Selection & Placement for Longboards
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Fin selection and fin placement are paramount for maximizing your equipment. Adding the right ne...

Don't Surf Like Dave...
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... surf like Drew.
Burn this image into your mind, and try to emulate this approach the next t...

Put Us to the Test
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You have a unique set of circumstances as a surfer—your level of experience, your goals, and the ...

The Chef's Favorite Dish to Cook
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Pay attention when a chef says something like "this is my favorite meal to prepare."
Likewise, pa...

May Early & Often Surf Club Recap
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This morning we held the May '22 gathering of the Early & Often Surf Club. It's our monthly ...

Don't Surf Stiff-Legged
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Surf lower.
It is better to surf crouched in a ball than it is to surf stiff-legged.
You can ma...

Costa Mesa's Preeminent Surf Spot
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Without a doubt, Costa Mesa's preeminent surf spot is... Blackies in Newport Beach.
All the cart...

Cross-Step With Confidence
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The first step to being able to cross-step forward is to position your surfboard comfortably in ...

Limited Edition Red Fins
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We just did a very limited run of red fins in: 10" Log Rhythm and 10.5" Pin Fins.
It's been a few...

April Early & Often Surf Club Recap
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Once a month we drop a pin and invite you guys to come join us in the water for a surf.
Here's ...

Free Downloadable Surfboard Templates
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Understanding your equipment is a critical part of progressing your surfing experience, and beco...

Our Most Ambitious Project Ever
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4 years ago, we invited you guys to a board demo to unveil a surfboard project we had secretly be...

The Best All-Around Surfer in the Lineup is...
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The best all-around surfer in the lineup is... the one who can do the following 3 things:
Antici...

Our Favorite Surf Trunks
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We don't carry dozens of different pairs of trunks in here, we only carry a few of our absolute ...

Andy Finishes 2nd at the Duct Tape!
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Having previously won the Duct Tape in Spain, Andy Nieblas made the final of the Duct Tape Invita...

The Waterman
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Hollywood and surfing have had a bumpy relationship for the last 60+ years.
Attempting to capture...

Surfing 101
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Surfing is the art of momentarily harnessing the immense power of the ocean and using it for your...

Watch More Surf Movies
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The instant gratification of social media clips has cut the legs out from under what was once the...

Commit to One Surf Spot
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At this stage in your surfing development, it’s best to eliminate variables so you can increase y...

3 Ways to Speed Up Learning How to Surf
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Learning to surf can be a long and clumsy process. If you want to speed up the learning curve, c...

You Can't Replace Length
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When the waves are under head-high, the glide of a longboard provides an undeniable advantage for...

An Ode to Malibu
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This right-hand point break is likely the most popular, famous, and culturally-significant surf s...

Experimental New Surfboard
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... with a fin setup that we've never employed before.
Alex Swanson has been riding the WTRP for ...

It's Not A Soft Top
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Soft tops all fail in the same place—the glued seams that hold the plastic bottom sheet to the c...

The Secret Ingredient that Makes an "Almond Ride Like an Almond"
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ROCKER.
We don’t talk outwardly about rocker profiles too often.
They are harder to show visuall...

“Simplicity, Durability, Speed”
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The 5'4 R-Series Secret Menu packs enough foam to ensure you're catching waves early and often, a...

Zeke Choi Almond Joy
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Zeke Choi @zeke_choi riding a 6’8 Joy on Oahu. Board borrowed from (and footage filmed by) Gbo ...

How to Choose the Right Surfboard (For Any Age or Stage)
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The goal is to find the surfboard that brings you and the wave into a harmonious symphony—whateve...

Our Most Watched Video Clip
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This one wave of Andy Nieblas is our most-viewed clip, and with good reason...
Andy is always one...